Welcome to Blackburn Empire Theatre
This page provides key information and guidance for promoters whose shows are hosted at the theatre, including ticketing, listings, print, press, email campaigns and promotional support.
Marketing and communications
All marketing, website and promotional activity for Blackburn Empire Theatre is managed by Square Cactus.
Please direct all enquiries, content updates, offers, discounts, e-shots, press releases and website amendments to support@squarecactus.co.uk.
Square Cactus also manages our website content, email campaigns, social media activity and advertising support.
1. Ticketing and listings
Your show will appear on our website, and tickets are sold via Ticketsolve.
Please review your listing to ensure the title, times, images, copy and ticket prices are correct.
Ticket sales reports are issued every Monday at 8am to the nominated email addresses.
2. Facebook event and promotion
A Facebook Event will be created, and a co-host request will be sent to your page.
Events are also listed on Blackburn Life’s online What’s On section.
- Log into your Facebook page.
- Visit the event.
- Click Accept Co-Host Request.
3. Print requirements and logos
If you need to use the Blackburn Empire Theatre logo in artwork or printed material, please use only the approved logo files.
- Logos are available in RGB for web and CMYK for print.
- Do not edit, recolour, stretch, outline, redraw or add effects to the logo.
- If used in video or animated graphics, the logo must remain static.
Download the official logo pack
- A5 flyers: 500 minimum
- A3 posters: 10
- A2 posters: 5
- Outdoor PVC banner: maximum 8ft x 3ft landscape
- Pull-up banners: welcome if available
Please send all printed materials directly to the theatre. We do not provide leaflet or poster distribution services. Booking Office, Blackburn Empire Theatre, Aqueduct Road,Blackburn BB2 4HT. A note for couriers – The Booking Office is accessed via teh rear car park not the theatre public entrance.
4. Email campaigns and e-shots
Every show is entitled to one complimentary solus e-shot to our mailing list of over 9,500 subscribers.
- New shows automatically feature in our weekly New on Sale email.
- Around 8 to 10 weeks before your performance, your listing will appear in our weekly What’s On Soon email.
- Additional solus e-shots can be provided at cost.
5. Press releases
All press releases and media communications are coordinated by Square Cactus.
Please email the show title, dates, production details, description, images, quotes and any special information to:
6. Media and press contacts
We work regularly with local media contacts, including:
- John Anson, Lancashire Telegraph – john.anson@nqnw.co.uk – 01254 298262
- Lancashire Telegraph contact page
- Send news to the Lancashire Telegraph
- BBC Radio Lancashire contact information
7. Advertising and competitions
Facebook Ads can be arranged and managed by Square Cactus, recharged at cost via settlement.
- Typical audiences include people aged 25 to 65+ within a 30-minute drive of the theatre.
- Boosted posts often perform best at 8am, 1pm or 6pm on weekdays.
- Short social media competitions can be arranged to drive awareness and early sales.
8. Promotional scheduling system
We use a bespoke in-house scheduling system to plan and deliver promotional content for upcoming shows.
The system prioritises events within the next four calendar months and adjusts the intensity and frequency of posts based on factors such as ticket sales, engagement and audience interest.
This helps ensure every production receives consistent, fair and effective coverage across our website, social media and email channels.
9. Groups, offers and VIP list
Our VIP mailing list reaches over 9,500 local subscribers.
- Early bird or group discount codes
- Flash ticket promotions
- Limited-time competitions
All offers, discounts and promotional codes should be approved and set up via Square Cactus.
10. Website and social media
Your show may feature on the website home page outside the pantomime season.
- Supplied teaser videos are added to our online What’s On playlist.
- We do not offer Facebook header graphics.
- Website copy, image updates and content changes should be sent to Square Cactus.
11. Additional promotion
- Exit leafleting: carried out as standard.
- Window vinyls: not available.
- Postal mailshots: no longer used.
- Radio advertising: not recommended due to limited local return.
- Local magazines: The Carrier Pigeon is the only free direct-to-door magazine.
12. Marketing support
Square Cactus provides complete marketing and promotional support for shows at Blackburn Empire Theatre.
For promotional queries, advertising options, press releases, competitions or content updates, please contact:
Thank you
Thank you for working with Blackburn Empire Theatre. We look forward to helping make your show a success.